In the ever-evolving landscape of search engine optimisation (SEO), understanding your competitors’ strategies can be a game-changer. Analysing competitor keywords allows you to gain valuable insights into their tactics and identify opportunities to strengthen your own SEO efforts. In this DIY guide, we’ll walk you through the steps to effectively analyse competitor keywords and leverage them to enhance your online visibility and drive targeted traffic to your website.

Step 1: Identify Your Competitors

Before diving into keyword analysis, it’s essential to identify your main competitors within your industry or niche. Use tools like SEMrush, Ahrefs, or even simple Google searches to discover websites that rank for similar keywords and cater to the same target audience as yours.

Step 2: Explore Competitor Websites

Visit your competitors’ websites and explore their content, paying close attention to their meta tags, headings, and content structure. Look for patterns in the keywords they target and the topics they cover. Note down any recurring themes or phrases that seem to be central to their SEO strategy.

Step 3: Utilise Keyword Research Tools

Next, leverage keyword research tools such as SEMrush, Ahrefs Keywords Explorer, or Google Keyword Planner to delve deeper into your competitors’ keyword strategy. Enter your competitors’ domain names into these tools to uncover the specific keywords they rank for, along with valuable metrics like search volume, keyword difficulty, and organic traffic estimates.

Step 4: Analyse Keyword Metrics

Analyse the keyword metrics provided by the research tools to identify high-value keywords that drive significant traffic to your competitors’ websites. Focus on keywords with high search volumes and relatively low competition, as these present lucrative opportunities for improving your own search rankings.

Step 5: Identify Content Opportunities

Once you’ve identified your competitors’ top-performing keywords, assess the type of content they use to target those keywords. Look for gaps or areas where you can create better, more comprehensive content that addresses user intent more effectively. Consider incorporating similar keywords and topics into your own content strategy to capture relevant traffic.

Step 6: Monitor and Iterate

Keyword analysis is an ongoing process, so make sure to monitor your competitors’ keyword rankings and content regularly. Keep an eye out for any changes or new trends in their keyword strategy and adjust your own approach accordingly. Continuously refine and iterate your SEO strategy to stay ahead of the competition.


Analysing competitor keywords is a fundamental aspect of effective SEO strategy. By gaining insights into your competitors’ keyword tactics and identifying valuable opportunities, you can strengthen your own SEO efforts and improve your website’s search visibility. Follow this DIY guide to analyse competitor keywords and unlock the full potential of your online presence. Happy analysing!

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