The DON'TS of Search Engine Optimisation

  • Don’t Keyword Stuff: Overloading your content with keywords can harm your SEO ranking and make your content difficult to read. Use keywords naturally and focus on providing valuable information.

  • Don’t Ignore Mobile Optimization: Neglecting to optimize your website for mobile users can hurt your ranking, as search engines prioritize mobile-friendly sites. Ensure your site is responsive and loads quickly on mobile devices.

  • Don’t Overlook Meta Descriptions: Leaving meta descriptions blank or poorly written can reduce click-through rates. Write concise and compelling meta descriptions that include relevant keywords and entice users to click.

  • Don’t Use Duplicate Content: Having the same content across multiple pages or copying from other sites can result in penalties. Always create unique, high-quality content for each page on your site.

  • Don’t Ignore Page Speed: A slow-loading website can lead to high bounce rates and lower rankings. Optimize images, minimize code, and use caching to improve your site’s loading speed.

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