Don’t Neglect Targeting Options: Failing to utilize targeting features can lead to wasted ad spend. Always refine your audience settings to ensure your ads reach the most relevant users based on demographics, interests, and behavior.

Don’t Skimp on A/B Testing: Avoid running ads without testing different versions. A/B testing helps identify which elements (headlines, images, CTAs) resonate most with your audience, allowing you to optimize your ads for better performance.

Don’t Ignore Ad Copy Quality: Poorly written ad copy can deter potential customers. Ensure your ad content is clear, engaging, and conveys the value proposition effectively to capture attention and encourage clicks.

Don’t Forget to Monitor Performance: Ignoring your ad campaign metrics can result in missed opportunities for improvement. Regularly check performance data and adjust your strategy based on what’s working and what isn’t.

Don’t Use Too Many Platforms at Once: Spreading your budget too thin across multiple ad platforms can dilute effectiveness. Focus on a few channels that align best with your target audience and goals before expanding to others.